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Life Of Ordinary People
LOOP Kickstarter Campaign
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What is LOOP?

LOOP is a 1 - 6 persons competitive Serious Card Game.


Players are challenged to reach maximum Happiness while balancing a material life and preventing a total resource depletion.

Why Serious Gaming?

  1. Its universal appeal is effective to capture and retain learners' attention for a significant period of time;

  2. Transform "boring" lessons and "heavy" discussions into laughter and interactive learnings.



  1. Identify Materialistic Value Orientation in our lives.

  2. Recognise how our behaviours are nudged by consumerism tricks and cognitive biases.

  3. Motivate behavioural changes towards Sustainable Consumption.


Art  &  Design

  1. Every illustration is created with 1 continuous line, interpreting a loop;

  2. Inspired by Hong Kong neon signs, which witnessed the modernization of the city where later became the foundation of Materialism and Consumerism.

Consume continuously to compensate work stress
Work stressfully to support continuous consumption