• White Facebook Icon
  • White Instagram Icon
  • BlackbodyLOGO_WHITE

What is L.O.O.P.?

L.O.O.P. is a 2 - 4 persons competitive Serious Card Game.


Players are challenged to reach maximum Happiness while balancing a material life and preventing a total resource depletion.

Why Serious Gaming?

  1. Its universal appeal is effective to capture and retain learners' attention for a significant period of time;

  2. Transform "boring" lessons and "heavy" discussions into laughter and interactive learnings.



  1. Identify Materialistic Value Orientation in our lives.

  2. Recognise how our behaviours are nudged by consumerism tricks and cognitive biases.

  3. Motivate behavioural changes towards Sustainable Consumption.

Art  &  Design

  1. Every illustration is created with 1 continuous line, interpreting a loop;

  2. Inspired by Hong Kong neon signs, which witnessed the modernization of the city where later became the foundation of Materialism and Consumerism.


Our Philosophy

Work, buy, consume, repeat...


The L.O.O.P. Serious Game

© 2020 by Blackbody Lab Ltd.